Martins, the founder of The Success City, didn’t set out to become an artist. In fact, he’ll be the first to tell you that he’s not one. But what he does understand—better than most—is business. Through a combination of strategic thinking, clear branding, and smart partnerships, Martins has built a growing online store that specializes in bold motivational wall art for entrepreneurs, professionals, and self-starters.
We sat down with Martins to learn more about how The Success City came to be, and how working with Printseekers has helped him scale fast, stay lean, and deliver real value to his customers.
Q: What made you start The Success City?
Martins:
Honestly, I just saw a niche in the whole ‘business’ or ‘grind’ space. People talk about mindset and success all the time, but nobody was really turning that into actual products. So I figured—why not make something visual for that crowd? Wall art that fits the mentality. It made sense business-wise, so I built around it.
Q: What stood out most when you started working with Printseekers?
Martins:
Consistency. That’s number one. You don’t scale a store if your fulfillment partner is unpredictable. Also, they’re flexible. I’ve made some very specific product requests over the months—custom sizing, packaging tweaks, mockup templates—and they’ve always found a solution. That level of service is hard to find.
Q: Your store feels very tailored to a specific audience. Was that intentional?
Martins:
Yes. General stores die fast. I wanted The Success City to feel like it was built for one person: the ambitious, self-motivated professional. If someone visits the store and thinks, ‘this was made for me,’ then I’ve done my job. Every quote, every design, every email is written with that mindset.
Q: What are some underrated things new store owners should focus on?
Martins:
Mockups. Nobody talks about this enough. A great mockup can 10x your conversion rate. Also—speed. Don’t take weeks to respond to customers or fix a listing. Stay on top of everything daily. Lastly, make your listings mobile-first. Most of your traffic comes from phones, and a lot of stores still don’t optimize for that.
Q: You work with some other artists too. How do you make those partnerships work?
Martins:
Simple agreements. Clear revenue split. I handle the business side—they focus on creativity. I always credit them and push their handles so they get visibility. It’s win-win. If you're not an artist, this is a smart way to expand your catalog.
Q: What role has Printseekers played in your ability to scale?
Martins:
A huge one. When you’re scaling, your time becomes the bottleneck. Printseekers handles everything from production to dropshipping, which lets me focus on growth. They’ve even helped with bulk orders and influencer shipments. I treat them like an extension of my operations team, not just a vendor.
Q: What’s next for The Success City?
Martins:
More designs, more traffic channels. I’ll still keep using Printseekers—I like how they operate. My goal is to double revenue this year without doubling workload. That’s only possible with the right systems and partners.
Martins’ story is a refreshing example of how discipline, clarity, and business-first thinking can thrive in the creative space. He’s proof that you don’t need to be a designer to succeed in wall art—you just need a clear vision, a strong brand, and a print provider that can execute reliably behind the scenes.
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