How ChatGPT can assist in content creation for e-commerce business owners
It is every business owner’s dream to find a way how to get all the jobs done faster so the business can grow at a faster pace. With the rise of artificial intelligence (AI) tools like ChatGPT, this dream is slowly coming true. Even though the tools are still in their infancy, they have been proven to be useful when it comes to certain tasks. Let’s explore the world of AI together!
What is artificial intelligence and ChatGPT
Let’s start with learning what is artificial intelligence and what is ChatGPT.
Artificial intelligence(AI) is a computer program that is trained to gather information, analyze it and provide original conclusions, answers, and solutions as if the machine/computer was thinking on its own. The program often is trained to learn from previous interactions with the user and improve its operations based on that information.
At the moment AI models are already used in medicine, transportation, robotics, finance, retail, customer service, etc.
ChatGPT is an advanced language and artificial intelligence model. As it says in its name, it is trained to communicate with the user in a chat format that is very close to the way how we speak to fellow humans via devices. ChatGPT can give the best help with text-related tasks, whether it is to create a copy, brainstorm ideas, provide you with facts or information about a topic, etc. ChatGPT also can be a help to programmers who can ask ChatGPT questions about code and get useful suggestions.
At the moment ChatGPT is available to everyone and you can try how it is to work with AI yourself. Just open chat.openai.com, log in, and start chatting!
How ChatGPT can be helpful to e-commerce business
There are several things ChatGPT can help you with when you are an e-commerce store owner. Most of them are linked to text tasks, but as we know in the digital scene today, text and great copy are a big part of business success.
ChatGPT is very useful for brainstorming different content ideas. It can give you a list of articles you can write, generate social media posts and build on your existing ideas. The texts ChatGPT generates are usually very well-written, grammatically correct, and even creative.
ChatGPT can also help you sort information and give conclusions and suggestions. You only need to be cautious about what information you give to the ChatGPT and be sure you are not violating any GDPR rules.
- Generating blog content with ChatGPT
ChatGPT can help you generate blog content from brainstorming articles ideas to even writing some parts of the article.
Create blog post topics
When you want to create blog content in collaboration with ChatGPT, start by asking ChatGPT to generate blog article topics for you. To get more specific results, make sure you give a description of your company, the overall topics you want the articles about, and any other information that is relevant to your blog. The golden rule is – the more information you give ChatGPT, the more precise results you will get.
After entering your promp you will get a list of article ideas. You can use the list or use the ideas to spark your creative thinking. You can also ask ChatGPT to generate more article titles based on a few ideas you like the most on the list.
Create a blog post outline with ChatGPT
Once you have an article list you are satisfied with, you can start writing. To make your job easier, you can ask ChatGPT to create a subheading structure for your article. You can tell it how many headings and subheadings you want, and ask to include other details that are important to you.
Now you have a heading structure, that you can take as it is or improve to your liking.
Why NOT write a whole blog post with ChatGPT
Now this is where things get tricky. Yes, you can ask ChatGPT to write a whole blog post for you. However, you should be really careful by asking ChatGPT to do such a thing, and here is why:
- You can run into copyright infringement. Even though ChatGPT tries to generate original content, there are moments when the text could be too close to what someone else has already created.
- Incorrect facts. ChatGPT uses text and information that is available on the internet prior year 2021. As you can imagine, not everything published on the web is 100% correct facts, so when generating articles, especially longer ones, ChatGPT can provide you with incorrect facts.
- Google can recognize AI-generated content. Even though the tools are there, Google still gives higher priority to content that is human-generated. If the Google algorithm recognizes that your article was created by an AI writing model, it will not push it to a higher position in the Search results.
How ChatGPT CAN help you with writing a blog post?
You can ask ChatGPT to create small portions of the blog text, for example, the intro or conclusion. You can also ask ChatGPT to give you resources for the article and ask it to proofread what you have written. Also, an option is to ask ChatGPT to generate blog content but adjust it and fact-check yourself. You can also give information to ChatGPT and ask it to use those facts to create an article for you. That way you won’t have incorrect facts and you will be sure the text is not copyrighted.
2. Generating Social Media content with ChatGPT
Every company nowadays has a social media presence if they are serious about developing their business. It looks easy and fast, but creating social media content can really take up a good amount of time that can be used otherwise. And that’s where ChatGPT comes in.
Create ideas for social media
Feeling stuck? Don’t be! AskChatGPT to create social media content ideas for you. Give ChatGPT the niche of your company and see what it comes up with. You can also give more specific prompts, for example, create ideas around specific products, for a specific audience or specific time of the year. Use ChatGPT to boost your creative thinking.
Create social media copy with ChatGPT
ChatGPT can create amazing social media texts for you. You can freely use its generated content since social media posts are usually quite short. To get amazing social media copy with ChatGPT keep in mind these tips:
- Tell ChatGPT in detail what the post is about. Either what’s in the picture, what you want to tell your followers, what are some important facts, etc.
- Tell ChatGPT which channel the post is for. It will help to create the post in the proper length and adjust the tone of voice for the chosen channel.
- Determine the tone of voice. You can give ChatGPT examples of posts you have already created or you can describe the tone of voice that characterize your company the best.
What ChatGPT cannot do for you regarding Social Media posts?
At the moment ChatGPT cannot create photos. However, there are other AI models that provide picture-generation solutions, so if you are interested you can check out one of those.
3. Generating product descriptions with ChatGPT
ChatGPT is perfect for generating content from facts you give it. For example, ChatGPT can make amazing product descriptions based on the information you give it. When creating product descriptions, make sure you give ChatGPT correct facts and inform what tone of voice you want to have. You can also give an example of what you want the text to look like, so ChatGPT knows exactly what you want.
- Generating meta descriptions with ChatGPT
Another task where ChatGPT can help you is creating meta descriptions. If you are just starting out and creating your e-commerce site, you will need meta titles and meta descriptions for your page. And ChatGPT can create beautiful meta descriptions in the right lengths in just a few moments of time.
- Creating an ad copy with ChatGPT
ChatGPT can also be useful when creating texts for ads. Sometimes the ideas are just now flowing, and all you need to do is to talk to someone. Now that someone can be ChatGPT! It will give you creative ad texts in the desired lengths (when you provide for what channel the ad is for) and you can even ask for different variants of the text for A/B testing.
Other AI options
ChatGPT is not the only AI model available. There are now popping up different AI models that can do different tasks. We already discussed the option to create images, that is one area where AI can be helpful. Another one is specific article generators that specialize in creating amazing texts and working as assistants to writers. AI can also be helpful in the form of chatbots on web pages that you now see here and there. AI is also moving into inventory management and other serious tasks that need attention to detail that AI can provide.
Conclusion
The world of AI is just opening up and the tools available are just in the beginning phase. AI models, including ChatGPT, can save you a good amount of time and money when you learn how to use them correctly for your business. It is wise to take the time and learn how to use these AI tools, so you can keep up with the trends in the future.
